Sponsor the Sugar City Con

Why Sponsor the Sugar City Con?

Sugar City Con is the largest regional event of its kind in Australia. With approximately 1200 people attending the event in 2014, the event has grown year on year. Attendees travel from locations all over Australia including Perth, Adelaide, Brisbane, Hobart, Sydney and Townsville.

The convention is held at the Mackay Show Grounds, a familiar area with plenty of space to cater for the larger crowds expected. The Sugar City Convention is a must-go-to event for not only hard core pop culture fans, but locals and families alike.

  • Your brand in front of an anticipated crowd between 2000-2500 people. Including people from the Mackay region and travelling participants. All with an interest in comics, video games, gaming, anime/manga, popular culture, and Cosplay.
  • Expose your brand and products to people in one of Australia’s most affluent regions (median household income is above Australia’s average.

Sponsorship Application Final Deadline – 5 May 2017

Sugar City Con – 5 August 2017


Cosplay (Costume role playing) is essentially when fans dress up as their favourite Anime/Manga, Game character, sometimes even TV/movie or comic book characters too. Cosplayers often create their own outfits, with months of preparation going into their costumes – conventions provide them with the perfect place to show their creativity and skills.


A convention is the perfect place for fellow gamers to meet and spend quality time together, joining in the fun with multiplayer games. Gamers can test out the latest in games, technology and relax.


Mackay is the home of many artistic talents and what better way to recognise their work than an Art Competition? Along with entries from the conventions attendees, professional artist will be attending the convention with their own booths – ready for signings, selfies, questions and fans!

One of the more exciting and anticipated events of the day, guest speakers share their wisdom and experiences with our attendees and hold autograph signings.


Sponsors Interest Form